What do you think of the logo now??

[cberkas]

17 minutes ago, Shawn-O said:

This feels like a missed opportunity.  

It’s getting roasted lol

[SIOUXFAN97]

could've been worse(r)

 

[sioux rube]

1 hour ago, SIOUXFAN97 said:

could've been worse(r)

 

Anything is better than the postal logo 

[Blackheart]

4 hours ago, sioux rube said:

Anything is better than the postal logo 

Yeah, and who wants a name like Spitfires when you can have something exclusive like Hawks?

[SIOUXFAN97]

[UNDBIZ]

https://www.grandforksherald.com/news/local/kris-engelstad-gives-statement-in-support-of-fighting-sioux-trademark-seeker

Quote

Kris Engelstad, daughter of Ralph Engelstad and trustee and CEO of the Engelstad Foundation, said the foundation stands with Tyler Wilson, who is seeking three Fighting Sioux-related trademarks.

 

[Big Green]

1 hour ago, UNDBIZ said:

https://www.grandforksherald.com/news/local/kris-engelstad-gives-statement-in-support-of-fighting-sioux-trademark-seeker

 

What dream world does this dilutional guy live in?  1. UND can't legally transfer the trademark and 2. this would mean loss sales for UND.  For Kris to weight in is just dumb.

If Kris wants the name and logo back, cover the cost of changing the name back and any future legal matters with the NCAA.

Personally with all the losses the NCAA has taking lately now would be the time to do it.  But it will take backing of someone with deep pockets willing to spend the money.

 

 

[GeauxSioux]

6 minutes ago, Big Green said:

What dream world does this dilutional guy live in?  1. UND can't legally transfer the trademark and 2. this would mean loss sales for UND.  For Kris to weight in is just dumb.

If Kris wants the name and logo back, cover the cost of changing the name back and any future legal matters with the NCAA.

Personally with all the losses the NCAA has taking lately now would be the time to do it.  But it will take backing of someone with deep pockets willing to spend the money.

 

 

I agree that now would be the time to do this.  The NCAA is not what it was 20 years ago when they put their edict in place.

[iramurphy]

Not worth the money or the hassle. The NCAA will be only part of the problem. The tribes didn’t unite in favor of the name when it could have made the difference. 
We can better spend the required millions on Coaches salaries, upgrades to the Betty, NIL funds etc. To resurrect a dead issue that doesn’t win games, that doesn’t improve results, doesn’t improve coaching doesn’t make sense. 
Just my opinion. The legal issues can be debated by attorneys but I only see it as a negative issue that will take focus away from any positive happenings. 

[Nodak1883]

Honestly the nickname issue is a dead horse that people want to constantly bring up over and over again because of "Heritage" or something to that nature. Can anyone actually point to anything besides hockey or Athletics in general that used "Fighting Sioux" as part of the brand identity for UND? I certainly don't remember anything done compared to the level that is the current branding and messaging for UND. 

The tribes weren't unified in liking it, so who are we really bringing the nickname back for if we went back to it? 

[CMSioux]

5 hours ago, iramurphy said:

Not worth the money or the hassle. The NCAA will be only part of the problem. The tribes didn’t unite in favor of the name when it could have made the difference. 
We can better spend the required millions on Coaches salaries, upgrades to the Betty, NIL funds etc. To resurrect a dead issue that doesn’t win games, that doesn’t improve results, doesn’t improve coaching doesn’t make sense. 
Just my opinion. The legal issues can be debated by attorneys but I only see it has a negative issue that will take focus away from any positive happenings. 

Seems like the new/younger hockey fans think it's as easy as just declaring that we want the name/logo back. It was much more than the NCAA just asking UND to retire the logo. 

[WiSioux]

2 hours ago, Nodak1883 said:

 Can anyone actually point to anything besides hockey or Athletics in general that used "Fighting Sioux" as part of the brand identity for UND?

The aviation program.

[FSSD]

14 hours ago, Nodak1883 said:

Honestly the nickname issue is a dead horse that people want to constantly bring up over and over again because of "Heritage" or something to that nature. Can anyone actually point to anything besides hockey or Athletics in general that used "Fighting Sioux" as part of the brand identity for UND? I certainly don't remember anything done compared to the level that is the current branding and messaging for UND. 

The tribes weren't unified in liking it, so who are we really bringing the nickname back for if we went back to it? 

I see a lot of FIghting Sioux merch in Western South Dakota for some reason.

[Frozen4sioux]

On 8/14/2026 at 7:03 PM, Nodak1883 said:

Can anyone actually point to anything besides hockey or Athletics in general that used "Fighting Sioux" as part of the brand identity for UND? I certainly don't remember anything done compared to the level that is the current branding and messaging for UND. 
 

Just a completely ignorant statement, that I can only assume is based on nothing but one's own minute snapshot of experiences, oblivious to the history of the University.

You maybe could benefit by revisiting a Dacotah yearbook or two.

You would see the Fighting Sioux was engrained in every aspect of not only sports, student spirit, Greek life, of course aviation... but The Fighting Sioux Battalion of the ARMY ROTC... which at times throughout the 20th century was literally a mandatory part of every male UND students' requirements for graduation. 

Basically every aspect what the University of North Dakota has been since at least the late 40s, up to retirement had the "Fighting Sioux identity" as a core foundation.

Just because you don't remember it, doesn't mean it didn't exist.

[Frozen4sioux]

And now is not the time to bring the Fighting Sioux nickname back. 

There will be a time when the NCAA isn't really a thing anymore and it won't be the issue.  There will also be a time when the winds of political victimhood ideology shifts to "The evil oppressors stole our glorious name of honor, we want it reinstated"

 

Nor should it in any way just be handed to some joe blow off the street to make money of t-shirt sales. Very disappointed to see the Engelstad support for this, she aught to know better.

The University can and should abide by the conditions of maintaining it and should vigorously pursue punitive monetary judgements on those using it without proper licensing.

They need to make an example out of someone.

[Fratt Mattin]

46 minutes ago, Frozen4sioux said:

Just a completely ignorant statement, that I can only assume is based on nothing but one's own minute snapshot of experiences, oblivious to the history of the University.

You maybe could benefit by revisiting a Dacotah yearbook or two.

You would see the Fighting Sioux was engrained in every aspect of not only sports, student spirit, Greek life, of course aviation... but The Fighting Sioux Battalion of the ARMY ROTC... which at times throughout the 20th century was literally a mandatory part of every male UND students' requirements for graduation. 

Basically every aspect what the University of North Dakota has been since at least the late 40s, up to retirement had the "Fighting Sioux identity" as a core foundation.

Just because you don't remember it, doesn't mean it didn't exist.

Well said.

[CMSioux]

1 hour ago, Frozen4sioux said:

Just a completely ignorant statement, that I can only assume is based on nothing but one's own minute snapshot of experiences, oblivious to the history of the University.

You maybe could benefit by revisiting a Dacotah yearbook or two.

You would see the Fighting Sioux was engrained in every aspect of not only sports, student spirit, Greek life, of course aviation... but The Fighting Sioux Battalion of the ARMY ROTC... which at times throughout the 20th century was literally a mandatory part of every male UND students' requirements for graduation. 

Basically every aspect what the University of North Dakota has been since at least the late 40s, up to retirement had the "Fighting Sioux identity" as a core foundation.

Just because you don't remember it, doesn't mean it didn't exist.

• Sioux Award for Distinguished Achievement & Leadership: The highest honor awarded by the UND Alumni Association & Foundation. Presented annually during Homecoming since 1962, it recognizes alumni and community leaders for outstanding professional achievement, leadership, and service to the university

[90siouxfan]

7 hours ago, Frozen4sioux said:

And now is not the time to bring the Fighting Sioux nickname back. 

There will be a time when the NCAA isn't really a thing anymore and it won't be the issue.  There will also be a time when the winds of political victimhood ideology shifts to "The evil oppressors stole our glorious name of honor, we want it reinstated"

 

Nor should it in any way just be handed to some joe blow off the street to make money of t-shirt sales. Very disappointed to see the Engelstad support for this, she aught to know better.

The University can and should abide by the conditions of maintaining it and should vigorously pursue punitive monetary judgements on those using it without proper licensing.

They need to make an example out of someone.

Perhaps the Sioux tribes will realize that a bunch of Chippewa pulled a fast one and had them relegated. 

[SiouxHawkGuy]

Love it

[BigToeEnergy]

On 8/14/2026 at 10:45 AM, Big Green said:

What dream world does this dilutional guy live in?  1. UND can't legally transfer the trademark and 2. this would mean loss sales for UND.  For Kris to weight in is just dumb.

If Kris wants the name and logo back, cover the cost of changing the name back and any future legal matters with the NCAA.

Personally with all the losses the NCAA has taking lately now would be the time to do it.  But it will take backing of someone with deep pockets willing to spend the money.

 

 

Not a dream world. 1. What they are not telling you is UND forgot to renew the Federal Trademark. He was awarded such trademarks and they are opposing it after he let them know he did this. They were previously held under the Legacy Fund, which was disbanded at the same time UND let the name go. They just didn't transfer the trademarks to their university and let them lapse and expire for 8 years. He was just the first one to notice and renewed them. UND sales in the sioux shop went from 5 million to 1 million after the name change on average and clearly, no one likes the new logo. Good time to change back... 

[BigToeEnergy]

On 8/22/2026 at 9:20 AM, Frozen4sioux said:

And now is not the time to bring the Fighting Sioux nickname back. 

There will be a time when the NCAA isn't really a thing anymore and it won't be the issue.  There will also be a time when the winds of political victimhood ideology shifts to "The evil oppressors stole our glorious name of honor, we want it reinstated"

 

Nor should it in any way just be handed to some joe blow off the street to make money of t-shirt sales. Very disappointed to see the Engelstad support for this, she aught to know better.

The University can and should abide by the conditions of maintaining it and should vigorously pursue punitive monetary judgements on those using it without proper licensing.

They need to make an example out of someone.

The tribes have been receptive and NAGA is backing him. They would also be taking home more than he will, and the student athletes will be taking home half the proceeds. So before passing judgement, maybe find out some facts on why someone would back a joe blow. This is also a different situation than before. He currenlty was approved for the abandoned trademarks, UND is trying to get them back. As they forgot to renew them. He could start popping stuff out right now if he wanted, he is trying to do it the right way and shut down all the illegal sales and people who profit off the street and keep that money with the student athletes and the tribes.