Maybe, the REA just thinks the new logo and more so the name are totally lame and bland and think that "North Dakota" is less lame and bland. Golly, at some schools, all they use is the school "letter" logo and the school name and you have to dig deep to even figure out what their nickname is.
I surely would have jumped onboard with a new nickname/logo a bit quicker if it had been something unique and cool. As it is, I would rather just get UND stuff with maybe the scripted "fighting hawks" in real small print on it somewhere.