Pressure...mainly from the NCAA. It could easily hinder conference affiliation down the road. Committees coming to the Universitiy to look into the name. The fact that UND may not be able to be awarded future NCAA tourny sites. Just take a look at the controversy surrounding UND and its hosting of the Elite Eight. Also see:
Also just look at the numerous colleges and universities in the past 50 years that have switched monikers because of similar issues. Oklahoma, Stanford, Mankato, Marquette, Miami (Ohio), etc. etc. etc...After awhile one has to ask himself is it a fight worth battling for. Newspapers and sportscasts refusing to use the name "sioux" and being suspended for it, protests after protests.
Believe me I love the name and logo and want it to stand forever, but I don't believe that will happen. Why does UND continue to sanction BRIDGES. I know I wouldn't let them use my server/websites. Right there on the website"
"BRIDGES is an official student organization of UND"
(http://www.UND.edu/org/bridges/index2.html)