The question is do we want a corporate atmosphere like Xcel OR a collegiate atmosphere like Wisconsin.
I might be the minority here, but I think that playing piped in music and movie clips will only make the crowd mechanical. I believe that when there is no piped in music to fill the dead air then students and fans would eventually learn to come up with creative cheers to fill it, like they do in Wisconsin and somewhat at the old ralph, instead of movie clips and commercials, but unfortunately that pays the bills. Why do we need "Welcome to the Jungle" to start playing before we all cheer in unison?