UND Athletics, Hornbacher's introduce new relationship

[Cratter]

3 hours ago, Frozen4sioux said:

be glad you have the competition you do in GF.

That competition in Grand Forks matches what you described for Bismarck.

In Grand Forks every grocery store (besides Walmart and Target of course) is a Hugos besides one (Formerly SuperOne. Now Hornbachers.)

The last new grocery store in the Grand Forks area was a Hugos and the newest grocery store to open in the Grand Forks area will also be a Hugos.

My neighborhood Hugos store in Grand Forks looks nothing like it use to when I was a kid. They have remodeled it many times through the years.

I wish there was more competition, but that's not Hugos fault. (Same could be said for Valley Dairy Convenience Stores)

[UNDBIZ]

11 hours ago, Frozen4sioux said:

Imagine yourself in Bismarck with just Dans ( now Family Fare owned) pricing has skyrocketed and quality plummeted. They own almost everything except Walmart and Target and I wouldn't buy food there if it was free.

There is a Cashwise on the south side but its a good chance of getting gang shived in that ghetto.

They announced a new north end location for Cashwise, hopefully happens and planned for a MUCH better neighborhood.

be glad you have the competition you do in GF.

Dan's is awful. I'd take hugo's anyday over that garbage. Be grateful for super target in gf.

[LeftyZL]

Aldi’s is a pretty awesome alternative. They’ll get to Grand Forks soon enough.

[The Sicatoka]

On 7/3/2018 at 2:08 PM, Siouxperfan7 said:

Believe it or not, there are Bison fans in Grand Forks.  

Wow that is ripe for snark, but I’ll be a good boy today. For now.

[SiouxVolley]

There are UND fans in West Fargo and Fargo too.  Hornbachers is building a new store in West Fargo.

[the green team]

This is an interesting/weird thread in that so many people take so much interest in this particular sponsorship, as if there is some sort of deep hidden meaning.   My business in town does sponsorship(s) with various platforms within UND Athletics now (Learfield aka UNDSports Properties) and The Ralph.  I know this because I get separate bills and have different sales people with each.  I assume Hugo's will be continuing with their pieces at REA.  It didn't say they that they wouldn't. And they are 2 entirely separate sales entities UND Athletics and REA, or even entirely separate yet...Midco Sports.  I listen to UND radio broadcasts quite a bit  (that's really not a secret with my previous posts here).  The last several years Hugo's had several "live spots" in the course of the broadcast.  What I think happened here, and I'm just speculating, because it's happened with our business, that when the contract came up, the pricing for the element may have changed,  and Hugo's may have passed or they may just have had different marketing plans as priorities change, and Hornbacher's took the opportunity.  It's not a bad thing, and doesn't speak badly for Hugo's as again, when this all got announced...they may have just prioritized their marketing pieces differently, or Hornbacher's may have been more aggressive. 

As I've said, my business has had various sponsorships through REA, UND Athletics, and Midco and sometimes your priorities on your marketing choices change.  It looks to me like Hornbacher's is a new enthusiastic partner and we will most likely see that in program ads, or signage at Football- video boards, website or radio (I'm just spitballin) or something entirely different while it wouldn't surprise me if Hugo's remains at The Ralph.  Which is awesome as well.  2 businesses that compete, that will have a relationship with UND Sports in some shape or form says to me that UND Sports seems to offer a good platform for businesses to reach people in this region.   And I think we are fortunate to have businesses like both, that do want to have a partnership with UND in some way, because it is incredibly necessary for UND Athletics to move the revenue ball at this level of NCAA Athletics.

[SiouxVolley]

United Natural Foods (UNFI) took over SuperValu for $2.9 billion.  UNFI will sell off all SuperValu’s retail markets, as it wants SuperValu’s distribution capability.  Someone else will be buying Hornbachers and Cub Foods in the Twin Cities.  They might not even change names.

 

[UNDBIZ]

Appears REA and Hugo's have maintained a relationship for hockey...

[Frozen4sioux]

6 hours ago, UNDBIZ said:

Appears REA and Hugo's have maintained a relationship for hockey...

#Siouxgos4ever

[jdub27]

9 hours ago, Frozen4sioux said:

#Siouxgos4ever

I've seen more Hawk's logos and merchandise at their stores than pretty much anywhere else in town outside of Scheels and the REA. Nice effort though.

[HawksHoops]

15 hours ago, UNDBIZ said:

Appears REA and Hugo's have maintained a relationship for hockey...

There was still Hugo's signage by the scoreboards in the Alerus last week as well, which I found odd.  I guess the buildings maintain separate agreements. 

[the green team]

The Alerus Managment (Spectra), has their own sales team.  My business has been approached about various inventory pieces.  All those items within the city's facility is theirs to sell.  Not UND Athletics (Learfield/UNDSports Properties), and not REA, as they each have their separate sales teams and inventories. 

[the green team]

It's certainly a unique situation here in GF.  I have a colleague who owns a similar type of business in another city in the U.S, and their University is also a Learfield School.  The difference that I can decipher with my conversations with him is that this school he partners with for some things owns all of its own facilities, so being a Learfield which represents the school, it (Learfield) sells everything.  Every sign/scoreboard/ad in every building.  Makes it a one stop shop for him.  Here in GF, I tell him it's a little different where we have to deal with multiple entities for our business.

[Vegas_Sioux]

On 7/3/2018 at 9:10 PM, SiouxVolley said:

Supervalu probably wants to build a second Hornbachers store in GF.  A Ray Richard’s location would be an ideal spot.

The Hugo’s locations seem to vary so much.  The 32nd St store is much higher end.  The North End one is bad.  Hugo’s has stores in Crookston, Grafton, Thief River, Jamestown, and Park Rapids and they don’t have nearly as much competition so they don’t spend money upgrading them.

They just finished the crookston update. Put in a caribou coffee and put back the windows they covered over about 10 years ago.