This was the original intent....College Athletes should be able to market their name and image was the arguement which I agree with. if a player wants to run a hockey camp in the summer or shoot a commercial and get compensated for it they should be able to. The biggest market for some of these athletes is as a brand influencer and using their various social media accounts....this lasted for a few months and while that is still the main avenue for many athletes it has quickly turned into a complete free for all and the NCAA gas basically said fu*& it, do whatever you want.