Unpopular opinion here from the looks of it. Tailgating spots were stupidly inexpensive. They missed the inflation price adjustment for 5 years at least. Most people who want to tailgate couldn't give 2 rips about cost of the spot. When the weather isn't perfect, and your group only shows 25 minutes to kickoff, you're not tailgating.
Nobody will argue a great tailgating atmosphere is a full lot with music, bbq's, beers, kids playing- chaos. driving your buick into the lot at 1215 for a 1 o'clock kick off doesn't add to anything. Im team 2 hours before kickoff lots close. After the Hawk Walk- no traffic!