However, I can't help pointing out that "North Dakota" is what gets written in articles on the sports page, not "University of North Dakota."
The way I have it set up is the way to go if you want a true comparison.
Searching "North Dakota State" gets you many things that aren't related to the university. North Dakota State College of Science, North Dakota State Parks, North Dakota State Symbols, North Dakota State Library....
The top two Google news stories (by relevance at the present time) about "North Dakota State" are about "North Dakota State Track."
North Dakota State