Would recommend you go with a full HD (1080p) with 120hz (vs. 60hz) because the 120hz has no blurring when watching action programs such as sporting events. I would also go with LED over LCD in that it's newer technology and has sharper color. Finally, from what I've been told by more than one dealer, the best HD brands are Samsung, Sony, Panasonic, or Sharp. You should be able to get a 40" LED 1080p 120hz Samsung at Sam's for $850 or so.