I feel the same way. I feel torn, yet see the many ways for this to be used/abused.
If you're a great recruit, and you really don't care about curriculum, you can tell coaches that you want them to set up promotional deals before you sign the LOI. Then you get to the campus and collect your money and it could be a LOT of money.
Clemson and Bama and yes even SU will benefit from this as they are the big dogs in the FB landscape in their respective divisions. Not seeing how it helps UND right now.