Everytime I'm on the road for work I wear Sioux gear at the hotel in my downtime, and in the airports. I always have people come up to me and talk about the state or the university. I was in AZ once and a guy noticed my Sioux shirt. He said he has never been to ND, but saw the hockey team in the Frozen Four, and has been following the school since that time. The Minneapolis airport is always a hotspot, I have had several pilots notice my gear and say "Go Sioux", or ask me who won the game the other night. Pretty cool stuff.