One of the NBC SN guys last night during the Wild game was talking about this. He suggested that if a player embellishes, then the initial penalty should be nullified. In other words, if I hook you, even if it's a legitimate hook, but then you embellish it to make it more obvious, you should get called for embellishment, and I no longer have to serve the hooking penalty. That way, not only will you have to sit in the box, but your team will be a man down because I won't be in the box. Bigger penalty that way.