It's lose lose situation for UND. Discontinue to play the rivalry now and you get Steve's opinion. Quite 5-10 years down the road when NDSU has a major advantage, then get Steve's opinion "UND's scared and doesn't like losing to NDSU anymore, what a bunch of pansies, why now? why at this point? blah, blah, blah.....''
It's going to end eventually thanks to NDSU moving. Now is as good time as any.