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It's time for Beer Wars at the Ralph


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is giving exclusive rights to one company really worth it

Molson is OK but would I buy it at Happy Harry's NO

Coors Light is OK but same as above

I think shifting things around - food too - keeps it interesting & more Fun

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More likely Molson and/or a distributor offered up more money.

This^^^^^^. Beverage distributors can give some pretty good incentives to have an exclusive or semi-exclusive location. It could be in the form of lower prices or in the form of a "sponsorship". But I would bet that they are making it worth the effort for the REA.
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Weren't Reggie Morelli and Ralph Engelstad really good friends. That's why I always thought Morelli's had the exclusive contract for the Ralph. They also have the exclusive contract for the state fair.

They were good friends. And Reg is a big supporter of UND. So I would guess that he gives the REA a pretty good deal. Just like I would guess that they give the State Fair a pretty good deal so they can support the Fair and also be exclusive. It's an easy way to give financial support without really costing a lot of money out of pocket.
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