Fans seemed to enjoy it (living out of town, I had to watch on tv) and the players got a good experience out of it, so hopefully it pays dividends in the future (donations, ticket sales, on-court success). It appears the real goal may have been to let the people of North Dakota and western Minnesota know that we have a half-decent basketball team again. From a financial standpoint though, with the cost of advertising, food and housing for the players during spring break, and the host bid, UND probably had a net loss of around $30 grand on it. Some of that loss may have been offset with donations, advertising, and tv revenue; I'm not sure if we got a bonus from our regional sports tv contract for the game or not.