There is no incentive for Midco to carry it, and in my personal opinion I don't believe that Midco isn't very user friendly. On the flip side, If it wasn't for College hockey I am sure most of us would never watch ESPNU because most of us could give a rats butt about some eastern school in an eastern sport, play what ever sport they are playing, I could care less how North Eastern is doing Football or Soccer...
Midco doesn't want to give us anything for free, I suppose we could all email them, and tell them how disappointed we are with them. I mean I suppose I could get dish network and some other internet provider.