use our hockey connections and once a year have a "Wisconsin Weekend"....
friday 6pm mens bball versus wisconsin followed by mens hockey at 8 versus wisconsin
sat at 2pm have a womens bball game versus wisconsin followed by mens hockey at 7 versus wisconsin
have the womens hockey team play at 7:30 on friday and 6:30 on saturday against wisconsin in the olympic rink and one hockey ticket to the ralph gets you into both mens and womens games so fans can mingle between the mens and womens game...
if it takes a 2 or 3 or 4 for 1 to get this done with either wisconsin, notre dame, minnesota, boston college...get it done!!!!