1. again, he's not a university employee so his opinions are his. you want him to tow the company line by UND
2. You handle the situations exactly the opposite from what happened. Get way out in front of it, inform those affected well in advance of any possible leak. This is a PR nightmare that is on a national level. UND looks like a joke from this, baseball, and the nickname. The reputation of the university is damaged and handling things like they did today shows what a joke they are.
also, how do the small schools like UMD, Bemidji, etc.. have women's hockey and UND doesn't? If you want to be big time, you find a way to keep things like womens hockey.