Man, you said it! His blog is really unprofessional at times also. His little jabs in calling Grand Forks "Fargo", his "team with no nickname" stuff, etc. I think he does it to piss people off and try to gain readership and buzz, which is what the media is all about. Alternatively, you could excel at what you do, like Brad S. does, and gain readership that way....what a crazy idea, eh Roman?