I love how someone makes an assumption and then runs with it as if it's irrefutable: " ... won't own it ... " is a classic example.
If " ... won't own it ... " is the assumption you have to make so you can get to sleep at night in your flannel Bison bed sheets, Stevie Walker jersey, and clutching your "ThUNDer the Bison" plushy, so be it.
But don't think folks won't challenge it.