Some wonderful advice given to me long ago that I've passed along more than once here: 
 
When all seems confusing, when up is down, and nothing makes sense ...  
 
Stop. 
Take a deep breath.  
Rise above the situation.  
Look down at it objectively.  
And then follow The Benjamins.  
All will become clear.  
 
Why Big East? More TVs; more television money.