I don't see how they can think that marketing merchandise with the name is a bad thing.
Notre Dame sells shotglasses with their log on it, I'm sure. Should I take it that they are calling me (I'm Irish) an alcoholic, or making fun of where I come from...NO, they are promoting their football, basketball, hockey, etc... teams. Which is what we are doing with our shotglasses and Sioux-perdogs. And I believe the bookstore did stop selling shotglasses...not because they felt they were embarrassing the Sioux, but they felt it promoted drinking. The Sioux pro-shop at REA still sells them, I believe.