That’s one way to look at the dynamics in 2003, but a more objective view would say:
NDSU was being choked out in DII, and had a large upside in moving to the higher scholarship level with FB as its #1 sport.
NDSU had struggled with coaching and AD transitions from 94-03, and had lost their compass.
NDSU was at the right level of sports (16) in 2003, and was proactively planning and strategizing for a successful DI move. Und was resistant and in denial about DI. When they moved later, they did it because they had to, and had the wrong level of sports (21) to be successful.
Conference affiliations early in DI, advantage NDSU.
Name change and Pres/AD issues held Und back during the critical 03-10 period, similar to the earlier period at NDSU.