This is where our leadership utterly failed UND and the hockey program. We shouldn't be in the position of failing because of these things, UND should have been primed to take advantage of them and assert dominance even further. Strong and powerful programs reap the rewards of such programs, not succumb to them. They are "rich get richer" schemes unless you've been run on a house of cards and fraudsters playing games of smoke and mirrors. No one should spend a dime on tickets or merch or anything at UND at this point. It's utterly shocking how far things have fallen.