Insofar as radio, it may to NDSU's advantage to bring the production in house, but you're still going to have to sell it. UND does have one asset that is huge and that NSDU can't match in the delivery of product and that is FSSN.
NDSU plays between 11 and 12 football games a year, which I'm sure will sell nicely media-wise. Is there really a huge market for NDSU BB?
Yes, UND still has hockey and that is a huge seller, playing over 40 games a year. Throw in an average of 11 games a year in football, at least some of which will likely be on FSSN and UND's television outlook is bright.
UND hockey has been quite a popular media product in the past and I don't see that changing. It may only get bigger with the other programs going from Division II to Division I.
I know this is a football thread, but you can't just use one sport to base your whole media contracts upon.