They market better, they fund their sports better, and they have more success. The fact we are having this debate just makes me laugh because they are that much better right now. Even Bubba is getting almost 50% of the salary Kleiman is. I'm not sure about assistants but you get what you pay for and we have been clearance shopping for a long time.
If our budget is that tight, than we need to drop a couple of un profitable sports (women's hockey) and properly fund our major sports.