Face it: College Game Day is a made by media, made for media event.
When you have a 24 hour sports network, or two, or three, or "Ocho", you need material. If it can be (faux) dramatic, all the better. So, why not hang a few mentions of the (not rival) rival around town to stir the pot?
Congrats to Fargo for hosting it well, but let's be honest about what it is.