NIL is not a university controlled item.
More death of amateurism: https://www.espn.com/college-football/story/_/id/31795157/the-rise-college-football-general-manager
Two names come to mind: Dave Hakstol (if he's done with NHL) or Bryn Chyzyk (USHL GM Waterloo).
Please all join me in a conjuring to hear the voice of @Teeder11 :
Oh great @Teeder11, what say you on this topic for Fall 2024 ... and do you have insights from around the region ...