You'd better bring at least "a share's worth" to the conference media value.
If you don't I can't see a conference adding a member, re-doing the splits, and legacy members taking a smaller share.
I get to see a lot of the Augie Doggies* (per Midco) and they still are the team that won in Grand Forks. They're a tough out.
*they missed on the name; Vikings?; pffffft; Doggies!