Not sure who the 2004 champ will be, but I can show you the 2004 contenders' numbers from last year.
School Revenues Expenditures Net
Montana $8,989,596 $9,843,693 ($854,097)
William & Mary $12,474,036 $12,347,408 $126,638
Sam Houston State $5,566,303 $5,416,735 $149,568
James Madison $18,256,965 $17,989,122 $267,843
http://ope.ed.gov/athletics/InstList.asp