Folks, m-a-r-k-e-t-i-n-g c-a-m-p-a-i-g-n, and a good one.
I know it's not the norm for UND but a coordinated campaign is a good move.
And our exposure to such has been, how shall we say, not as 'well received' in all quarters; as examples from NDSU: "S-ream Yellow" or this year's "thUNDderstruck".
(I just know Bison fans love it when I emphasize the "UND" in thUNDer, ala "thUNDerstruck" or "thUNDering herd" to emphasize how much they wish they were UND.)