Wouldn't that mean that they should cheer for the Bison in the NCAA tourney? I mean, each time a Summit League team advances from one round to the next, the conference gets more money.... and that money gets paid for 6 years. Therefore there is no good reason not to cheer for your conference mates once your team is done (or at least be content they're still winning) as it does nothing but help the conference and it's member schools going forward.