Apparently they give a lot of points for being located in the mountains (Weber St, SUU). Not much UND can do about that, but I agree UND can do a lot more in terms of reminding the people of North Dakota UND has a team and getting the fans more into the game.
Also hurting UND in these rankings, the same guy reviewed the Alerus and the Fargodome. The Fargodome has a very good gameday atmosphere, I don't think anyone here will argue against that. Makes the Alerus look worse than it really is. And if you go into the actual review, he's apparently very cheap, as he knocked the Al a lot for the prices of concession items and drinks. He also knocked the Al for the craft beer selection, what craft beers does the F-dome sell? Food and drinks at the Al got 3* and the F-dome got 4*.