What did you want the school to do? UND has moved on the from the Fighting Sioux nickname. The other UND sports have accepted and embraced the new logo.
The men's hockey team and many fans haven't. Each individual fan has their own reason for or against. That said. Do you expect the school to not promote the new logo and hide from it? Seriously, the school needs to sell merchandise. It's part of a marketing plan. Notice you're seeing more and more of it. Drive downtown in Grand Forks, the logo is on the light poles.
Whether we like it or not. The Sioux nickname isn't coming back, ever. It died on the hill of political correctness. I am just stating facts. Selecting a name for a mascot is part of the process. I decided to embrace the history of the old logo and I've purchased some new stuff.