My thought(one man's opinion) is that GF may not be a great demographic for a brewery. The majority of people want their $3 CL, BL, M'Goldens and not a $6-7 beer they've never heard of. I'm somewhere in the middle, I'll try some different beers but usually end up back with the name brands(although not necessarily domestic). I could be proven wrong and hope I am but this is my impression. Also, I have to agree that Rhombus plays it a bit safe. Their beer doesn't have a distinctive and lasting flavor that would make me want to cough up an extra $3.