I have mixed feelings about blaming anyone who doesn't want to be at a game. Who am I to say someone else should be at a game that I am into only because I am into it? That said, there could be fewer seats available for students but we aren't selling out anyway.
Same with cheering. Who am I to tell the guy next to me that they should be standing more often and screaming?
Ideally, the product sells itself for the most part.