Maybe my ears are better than when I'm young, but I don't remember so DA## many advertisements over the PA. Not to mention doing it in the middle of a sieve chant, as happened against Denver in the 3rd period.
Let's sell the home ice advantage for a few bucks, or for a 5th reminder about the Sioux Kids Club. We heard you the first 4 times.
If there's one easy change I'd make to improve atmosphere, it would be to suspend PA advertisements in the 2nd half of the game, and let the band and the fans boost the home team.