I've said this before, and will do this just one more time, because it is, frankly, time for us all to move on...
I blame Ralph Engelstad.
When he was burning through insane money building the most glorious ice palace on Earth, he could've just thrown another $20 million out there ($10mm each for Spirit Lake and Standing Rock) and bought the damn rights. But he got militant about the thing, "threatening" to kill the construction if the name were changed, and then forced the logo down opponents' throats by affixing it to every flat surface in the building.
I will say a silent prayer to God every day of my life, thanking Him for Ralph's gift, but I also think this whole thing could've been settled 10 years ago.
Now I'm done.
Go North Dakota.