You sell the program, the school, the conference, opportunity for early playing time, etc. I don't know what our record is going to finish out this year. I do know UND has a lot to offer future players and its important to get those kids to campus so they can see it.
Last week I took a look at the roster and if you sort it by class its an interesting breakdown. If we aren't going to get player leadership from our upperclassmen, it is important to get it from the guys who will be around the next few years. We have a lot of Sophomores and RFr. who need to stay focused on improving.