Since I live in the South I thought it would be fun to look at the data near where I live.
When I go to Florida's data I see that while U of Florida is the first choice it, is third in line for overall choice behind Central Florida and Florida State.
Alabama's data shows U of Alabama to be total choice, but Auburn as the #1 choice.
Prestigious Ole Miss comes in third in both first choice and total choice in Mississippi behind Miss State and USM.
Going back to the north, North Dakota's neighbor, Montana has Montana State #1 in both first choice and overall choice.
California has some really interesting data. Cal Poly is #9 in total choice, but #3 as the first choice.
UND's Aerospace School is one thing that cannot be pigeonholed in this data. The school gets students from all over the country and world for that matter.
What does any of this mean? Probably nothing, since the student is going to go to the school that offers the courses and degrees that they desire.
Edit: Oops, forgot about Michigan. U of Mich is number three overall behind Mich. State and Central Michigan and second in the "first choice" category.