Ah-ha. Finally, someone has said it.
No one wants to be seen "just like" Mr. E.
He was tarred and feathered because he supported the name and built a rink in tribute to it.
And nobody likes their name drug through the mud.
Now, if someone had the chance to be seen riding in on a (virtual) white horse with a great donation in UND's greatest time of need, namely, post-moniker, that person would forever be remembered as a great savior from strife. Who wouldn't want that perception tied to them? (And they wouldn't get tarred like Mr. E did by the Leigh Jeanottes of the world because the moniker is gone.)