Sure, it's the best chance, on paper, to win a "tournament" game. And yes, there aren't many games on at that same time, but personally, I've never watched a play-in game before. Also, in the brackets that are filled out by everyone, if they even list the play-in teams that might play the #1 seed, you're listed as a slash with the other play-in team in the real first round, because nobody really cares about those play-in games.