If every individual in a program has a certain opinion, it's fair to say the program has that opinion. Berry is in charge of the program and he is the face of the program.
Seems you are correct.
I wish they could've gone with a more classic look, similar to the old signage. Overall the project should be a major upgrade though.
Based on the mock-up released when this was first announced, it appears they will be adding one more ring around the top and one more ring around the bottom.
https://www.grandforksherald.com/news/4614857-medical-marijuana-dispensary-slated-open-grand-forks-week
David Hale is opening a medical cannibus dispensary in Grand Forks.