Like 100,000 people in the FM area where you drive around and you see sometimes 2 or 3 different NDSU signs. Plus billboards all over town. Funny how KVLY doesn't advertise anything with UND since they are Fargo/Grand Forks. I do hear UND mentioned more on WDAY TV maybe because their radio stations broadcast UND sports. I just think UND is lacking big time in marketing when compared to NDSU. As far as radio in Fargo what about Bismarck, and Minot they have NDSU sports what about UND, just how much UND is broadcasted in the western part of the state (besides hockey).