I think the point that many here like to emphasize is that hockey is a niche sport on the national stage and that MBB and FB will, one day, give UND athletics the national exposure it deserves.
Problem is Jones thru last season is 129-132 and Bubbas thru this past season is 30-29. Jones has one NCAA Big Dance appearance and Bubba has one FCS playoff appearance. Not sure that does much exposure wise when talking big picture and national exposure.