Hypothetically per @Walsh Hall$100K is good chunk of change for Gen Z or Millennial....depending on her age. I don't believe BB was the trigger man on this TM fiasco but could easily be the getaway car driver.
Call the marketing department at Scheels headquarters in Fargo and ask how the UND Hawks merchandise sells in stores and online and the answer will be one or two words...."poorly" or "not well".
Lots of good stuff in your post.
NDSU took UND's face and rubbed it into the turf in the 4th quarter and UND didn't seem to care. Totally agree. That was embarrassing.
I didn't see anything "complicated" about what UND was running defensively the last two games. Basically they were getting punched in the face and zero adjustments were made to not get gashed on every run.