I agree on the player of the game thing. I'm assuming it's a fundraiser for the Ralph as they get people to pay money to text message their vote. There is so much advertising during stoppages, no wonder the crowd isn't into it. When the Sioux have a great shift for example, and the crowd starts to cheer, it is broken up by something-Harlem Globetrotters trivia, a before and after makeover from a salon, it's always something. By the time the "commercial" is over and the pump up music starts to play, it's time to drop the puck.