This isn’t directed at you but this shows how far behind many are in understanding nil.
From a non profit standpoint, caveman days billboards cost me $900/mo. What is a local star player’s 10-50k engaged social media followers worth? Answer, whatever the market bears.
If someone Is paying a kid 1M to sell air then they will answer to the IRS at deduction time. So I have zero concerns about “laundering”.
Regarding charitable collectives, they are run by BODs well known to the community and are open to IRS audits and have IRS rules, such as the pay must be in line with services. That’s regulation by current laws
if a UND charitable collective asks a highly visible, marketable enrolled athlete to raise awareness for Anne Carlsen, Development Homes, or Community Foundation via events, appearances, fundraisers, social media etc, is that worth $10-50k? Yep. Can they openly say they will only work with UND athletes? Yes they can.
Can the school help athletes be aware of nil opportunities? Again, yes, and they should.
Not complicated, It’s just business. If I had a semi-local business I’d advertise via my favorite player’s instagram, but instead I’d gladly contribute $400/month to a charitable collective. A kid could afford to be in college and I’d be doing good work. Most collectives allow you to ACH as low as $20/month tax deductible.
Now multiply that by thousands, focus it toward hockey, and we are in business