Boosters at a place like Bama, tOSU and Georgia are more engaged because of success. Gopher hockey is certainly unique because of geography, and they'll have boosters regardless of success, but memories of a championship help turn that casual fan turned aristocrat into a megadonor.
You are correct that they are out ahead of us for NIL, just seems that for them to compete in FB and MBB they'll be throwing money down a pit. If they one day realize hockey is their best bang for their buck, look out.