Find the basketball fans in this town. Give discounted tickets to all the old timer rec leagues. I'm a supporters of hockey, football, and then finally basketball. But I rarely know/knew when the games are/were. Can't get my buddies to football games anymore let alone basketball.
Need to do a 3-1 and or offer big money to a big name school to come play in the Ralph to build interest and say hey look were in the same league. NDSU ain't going to cut it.